How to Track Email Deliverability in cPanel?

Tracking email deliverability in cPanel involves using tools like Email Deliverability, Email Trace, and the Mail Delivery Reports to monitor the performance and issues related to your outgoing emails. Here’s a step-by-step guide:

Login to your cPanel account with the username and password

Search for the “Track Delivery” option

You can filter the data based on your requirement using the option provided in check box

You can perform several steps to assess and improve email deliverability in cPanel

Sender Policy Framework (SPF):

Navigate to the “Email Deliverability” section and find the email deliverability in cPanel option.

Use Repair option for Auto update or choose manage option for manual update

Ensure that SPF records are properly configured for your domain to authenticate your outgoing emails and improve email deliverability in cPanel.

DomainKeys Identified Mail (DKIM):

DKIM for your domain to add an additional layer of email authentication, which can help improve email in cPanel.

Domain-based Message Authentication, Reporting, and Conformance (DMARC):

If available, configure DMARC records for your domain to specify how email receivers should handle messages that fail SPF or DKIM checks.

DMARC can help protect your domain from email spoofing and improve deliverability.

Email Filtering and Spam Protection:

Use cPanel’s email filtering options to set up rules for managing incoming emails and filtering out spam.

Ensure that your spam filters are appropriately configured to prevent legitimate emails from being mistakenly flagged as spam.

Review Email Logs:

Access email logs in cPanel to monitor outgoing and incoming email activity.

Look for any delivery failures, bouncebacks, or other issues that may indicate problems with email deliverability in cPanel.

Test Email Deliverability:

Send test emails to various email addresses (e.g., Gmail, Yahoo, Outlook) and check whether they are successfully delivered to the inbox.

Use tools like Mail Tester (external service) to evaluate the email in cPanel of your emails and identify potential issues.

Monitor Feedback Loops:

If available, sign up for feedback loops provided by major email providers (e.g., Gmail Postmaster Tools) to receive notifications about email delivery issues and user complaints.

By implementing these steps and regularly monitoring email activity and deliverability within cPanel, you can take proactive measures to optimize your email deliverability in cPanel and ensure that your messages reach their recipients’ inboxes effectively.

Email deliverability is crucial in cPanel for several reasons:

1. Communication: Email is a primary communication channel for businesses and individuals. Ensuring high email deliverability in cPanel means that important messages, such as transactional emails, customer inquiries, and marketing campaigns, reach recipients promptly and reliably.
2. Business Reputation: Poor email deliverability can harm your organization’s reputation. If emails consistently end up in spam folders or bounce back, it can negatively impact trust and credibility with customers, partners, and stakeholders.
3. Customer Engagement: Delivering emails successfully enhances customer engagement. Whether it’s order confirmations, newsletters, or promotional offers, reaching customers’ inboxes increases the likelihood of them engaging with your content and taking desired actions.
4. Transactional Integrity: For businesses that rely on transactional emails, such as order confirmations, password resets, and account notifications, reliable deliverability is essential for maintaining the integrity of these processes and providing a smooth user experience.
5. Marketing Effectiveness: In email marketing, deliverability directly impacts campaign effectiveness. High deliverability ensures that marketing emails reach subscribers’ inboxes, increasing the chances of opens, clicks, and conversions. Low deliverability leads to reduced campaign performance and wasted resources.
6. Compliance and Legal Considerations: Ensuring email deliverability is also important for compliance with email regulations and laws, such as the CAN-SPAM Act in the United States and the GDPR (General Data Protection Regulation) in the European Union. Compliance helps avoid legal consequences and protects your organization’s interests.
7. Operational Efficiency: High email deliverability in cPanel minimizes the need for manual intervention and troubleshooting. It reduces the time and resources spent on resolving delivery issues, allowing your team to focus on more productive tasks.
8. Email deliverability is essential for effective communication, maintaining reputation, engaging customers, facilitating transactions, ensuring marketing success, complying with regulations, and optimizing operational efficiency. In the cPanel environment, managing email deliverability through proper configuration, monitoring, and troubleshooting helps organizations achieve these objectives and maintain a positive email ecosystem.